Barnes & Noble was turning a page on the chain’s history of declining sales, but recent comments have stirred bad blood for the bookseller.
James Daunt, the chief executive credited with breathing new life into the retailer, is clarifying the store’s stance on stocking its shelves with AI-written books.
The controversy stems from Daunt’s Monday appearance on “Today” with Jenna Bush Hager. In a clip from the interview that went viral, Daunt said, “I have actually no problem selling any book, as long as it doesn’t masquerade or pretend to be something that it isn’t. So, as long as an AI-written book says it’s an AI-written book, then we will stock them,” Daunt said.
By Wednesday, thousands of calls to boycott the bookseller had flooded social media.
Kathlin Finn, a writer and former employee of the chain, posted on social media, writing, “Hey Barnes & Not Noble, I worked for you and have supported you, but your latest AI decision is extremely disappointing. I will not be shopping or promoting B&N unless you change your AI policy.”
Author Cristin Bishara wrote, “As an author this [is] the most depressing news. I’ve been saying for a long time that this was coming. People told me I was overreacting. And I had a feeling it would start with a cute round table at the front of a B&N.”
Another social media user added, “The Barnes & Noble CEO saying they’ll stock AI generated books as long as they’re labeled and aren’t ‘ripping off somebody else’ is wild considering all generative AI is ripping off someone else.”
Daunt told The Times that the wave of backlash is based on misinterpretations of what he said, and that only a “highly edited version” of what the bookseller “actually said” had been aired.
In an emailed statement, he said the bookseller does not sell AI books, “as far as we are aware.” Barnes & Noble “demand[s] that publishers label any books that are AI generated,” and the chain takes “active measures to exclude all AI generated books.”
Daunt further stated that Barnes & Noble “will sell AI generated books if there is clear demand” and not “ban reputable books published by reputable publishers, even if AI generated, should these be published, labeled and there be clear evidence of customer demand.”
He also said that the retailer thinks it’s “very unlikely” that there will be customer demand for AI-generated books or that reputable publishers will publish them.
“The argument is nuanced, and perhaps over nuanced, but there are important principles that have to be balanced and I believe we do so as sensibly and thoughtfully as is possible,” he said. “Book banning is a clear and present danger, so we are very careful with demands to ban any books” while also remaining vigilant “not to sell AI generated books that masquerade to be by real authors.”
Last year, Daunt spoke with BBC on the issue of AI in publishing and bookselling and said that there’s a huge proliferation of AI-generated content, and “most of it is not books that we should be selling.” He told the broadcaster that, as a bookseller, the company sells what publishers publish and that he’d be surprised by efforts to put forth an “AI-generated piece of nonsense” but that, ultimately, the decision on reading material would lie with the reader.
“We don’t dictate, and we don’t dictate around politics or any other particular issues around books,” he said. “We leave it up to the reader to decide.”
In June 2025, more than 70 authors issued a call to action to big-five publishers Penguin Random House, HarperCollins, Simon & Schuster, Hachette Book Group, and Macmillan, asking the companies to pledge that they will never release books that were created by machines. Authors Lauren Groff, R.F. Kuang, Emma Straub and Emily Henry were among the petitioners.
“At its simplest level, our job as artists is to respond to the human experience. But the art we make is a commodity, and our world wants things quickly, cheaply, and on demand,” the letter read.
“We are rushing toward a future where our novels, our biographies, our poems and our memoirs — our records of the human experience — are ‘written’ by artificial intelligence models that, by definition, cannot know what it is to be human. To bleed, or starve, or love. …
“Every time a prompt is entered into AI, the language that bot uses to respond was created in part through the synthesis of art that we, the undersigned, have spent our careers crafting. Taken without our consent, without payment, without even the courtesy of acknowledgment.”
In March, Hachette pulled “Shy Girl” from publication after widespread allegations that the horror novel appeared to be AI-generated and was swiftly scrubbed from Amazon and the Hachette website. The book’s author, Mia Ballard, denied that she had relied on AI to pen the book but said an acquaintance she had hired to edit the novel used AI.
“Hachette remains committed to protecting original creative expression and storytelling,” a Hachette spokeswoman said, per the New York Times.
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