From the formerly moribund blocks of South Downtown to Decatur, the Beltline, the old celebrity.land Center, and Atlanta’s long-suffering Gulch, a historic season of grand openings is afoot across our fair city. Here’s another for the list, bound for a prominent downtown corner soon.
RPB Management Group, the Atlanta-based hospitality company behind downtown concepts Red Phone Booth and Neapolitan eatery Amalfi Cucina + Mercato, has announced a June 17 grand opening for what’s described as a “multi-venue dining and entertainment campus” where Peachtree Street meets Andrew Young International Boulevard.
Once finished, the 207 Peachtree project will include six different concepts spread across a restored, 1920s building—the original home of Regenstein’s Department Store—that spans 45,000 square feet.
The goal, according to project leaders, is to retain as much of the building’s “original soul” as possible by restoring it and “letting guests feel the history.”
Exterior design plans for 207 Peachtree on a prominent downtown corner. Courtesy of RPB Management Group
Looking north toward Midtown, an overview of 207 Peachtree’s location, in relation to many downtown landmarks. Google Maps
Set to join Red Phone Booth and Amalfi next week are concepts Peachtree Sporting Club and American Dive. A rooftop lounge and large ballroom are also in the works, but no ETAs for those components have been specified.
The 207 Peachtree St. building, designed by Atlanta architecture firm Pringle & Smith, was home to Regenstein’s until the retail landmark closed in 1978. Both Red Phone Booth and Amalfi have operated in the building since 2016.
A restoration led by Marx Realty wrapped in 2019, but current renovation plans call for activating all floors for the first time since Regenstein’s bowed out nearly 50 years ago.
[UPDATE: 2:35 p.m., June 11: Project reps have supplied photos of the two finished new concepts, which can be found in the gallery above.]
Planned look of the Peachtree Sporting Club. Courtesy of RPB Management Group
Preview rendering of the Aire Rooftop Lounge (creative reimagining of ATL’s skyline included). Courtesy of RPB Management Group
Below is a quick rundown of the four new concepts slated to open at 207 Peachtree, starting with the two on tap for Wednesday debuts:
- American Dive—a classic “dive bar” with live music at night and a jukebox playing blues, jazz, country, and rock all day. Expect Southern BBQ and pool tables, darts, and arcade games. Features include a street-level entry leading down into the building’s historic lower level. The space was used as a storage vault during the Regenstein era.
- Peachtree Sporting Club—an upscale, experiential sports bar in a midcentury-modern style that “balances country-club polish with high-energy, game-day excitement,” per reps. The third-floor space features a 20-foot panoramic TV wall and tournament-grade simulator bays, each fit for about 14 guests for golf, soccer, skeet shooting, and more.
- Aire Rooftop Lounge—an indoor-outdoor lounge with city views cocktails, shareable plates, and tableside service. It marks the first time the building’s roof will be activated and open to the public.
- Grand Ballroom—a 10,000-square-foot event space for weddings, galas, corporate events, and large-scale celebrations for 300 guests or more. It’s located on the second floor of 207 Peachtree, with features that include 14-foot ceilings, hardwood floors, crystal chandeliers, and expansive windows with city views.
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