AiMCO hosted a live Sydney event in partnership with BlackBay Lawyers, exploring online music use in influencer marketing.
Nearly 60 AiMCO members gathered at BlackBay Lawyers’ Sydney office for the ‘Music Rights on Social Media’ live event on Thursday, 18 September, where industry voices unpacked the legalities and guidelines around music rights and infringement in influencer marketing.
The event was moderated by BlackBay Lawyers senior associate, Isabella Orlic, and featured legal and music industry panellists, including BlackBay Lawyers managing partner, Victoria-Jane Otavski, Mushroom Group creative sync manager, Wesley Chapman, and Hello managing director and partner, Sam Kelly.
The panel examined all aspects of music rights and social media, including the basics of music rights and infringement, how creators can infringe on copyright, licensing and platform music libraries, and how to maintain licensing integrity and industry best practice.
All attendees received an exclusive music fact sheet, prepared by BlackBay Lawyers, designed to help navigate the space.
“Music rights are often an issue for influencers because the commercial use of copyrighted music requires specific licences, which can be expensive and time-consuming to obtain. Failure to secure these licenses exposes influencers and brands to inadvertent copyright infringement claims and breach of platform terms,” Orlic said.
“This panel discussion was a chance for our experts to offer practical guidance for creators, influencers and agencies around navigating the legalities of using music in influencer marketing. There are a lot of misconceptions around music usage, particularly around how music can be used in ads or paid partnership posts. It is a highly complex area – that’s why events like these are so important for the industry; they’re all about encouraging creators and marketers to stay ahead of the curve, protect their content from legal issues and keep up-to-date on the latest music regulations in Australia influencer marketing,” Orlic added.
“The use of music on social media is one of the most misunderstood and high-risk areas for brands, creators and agencies, and an issue that our members have been asking for clarity on. This panel was an opportunity to bring together experts to share practical insights and recommendations, and provide a vital perspective on licensing, risks and opportunities,” AiMCO managing director, Patrick Whitnall said.
“We were incredibly lucky to have some of the nation’s top legal and music industry minds on hand to cover the full spectrum of issues around music rights on social media. Isabella and Victoria-Jane shared their legal expertise, helping to uncomplicate the law governing online music use, while Wes and Sam brought their creative and practical knowledge to the challenges of using music in content. I’m certain all our members walked away with a clearer picture of how to use music in their campaigns, and how they can continue to successfully navigate this space,” Whitnall added.
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