“Films today are no longer dependent solely on physical promotional tours. Strategic digital campaigns, teaser drops, influencer collaborations, and algorithm-driven advertising often generate wider traction at lower cost. Word-of-mouth amplification, festival premieres, and platform-backed marketing, especially by OTT giants, also substitute for actor-heavy promotions. In many cases, content-led virality and targeted digital outreach have proven as effective as traditional press circuits,” said B. Shravanth Shanker, managing partner, B. Shanker Advocates LLP.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.livemint.com ’
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