Beyoncé Knowles-Carter’s latest Cécred collection has officially arrived, and this new release features products that focus on high-performance styling.
The new styling collection, released March 19, includes six new products that protect against 450 degree heat and humidity, products especially crafted for “healthy, high performance styling,” according to the Cécred brand.
The styling line includes a thermal shield mist, heat-activated silk glaze, volumizing mousse, hold spray, wrap and set foam as well as a strong hold gel.
Prior to its Thursday release, Cécred announced the new collection. The “Cowboy Carter” creator revealed during and interview with WWD that she has already put the products to the the ultimate test on her Cowboy Carter and Rodeo Chitlin’ Circuit Tour.
“People assume my fans onstage are blowing just for the drama and hairography, but the heat under those lights gets real,” she said. “I need products strong enough to keep my style while keeping it weightless enough to take flight. It’s taken years with lots of trial and error to find the best formulas.”
Beyoncé also shared that her daughters, Blue Ivy Carter and Rumi Carter, played a role in testing the products.
“We have put each one of these to the test and I use it on my daughters before everything: blow dry, silk press, braid-out. We tested the mousse on my big Texas blowout all the way back in 2024 for the Super Bowl,” she added.
The new styling collection is the third installment of the hair care line.
In August 2025, Cécred released a new Protection Collection line, designed to tackle the challenges of wearing protective hairstyles and extensions. Shortly after, all five new products were available at Ulta Beauty stores.
Cécred first launched in February 2024 with a focus on all hair types and textures. Beyoncé first teased the business venture in May 2023 in an Instagram post about growing up in her mom’s hair salon.
“I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls,” she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”
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