For the last few years, music listening platforms have struggled to figure out how they should deal with AI music flooding onto their services — and French streamer Deezer has claimed the problem is quickly mounting. In January 2025, the service reported that 10% of daily uploads to the platform were now fully AI-generated; by its latest report in April, that figure had jumped to 44%, or 75,000 AI songs a day — not counting AI-assisted works. Still, as Spotify’s global head of policy, music business, Sam Duboff, previously told Billboard, it’s “still early days” for AI music, making policy decisions a significant challenge. UMG is still suing Anthropic and Suno for copyright infringement, and Sony is still pursuing lawsuits against Suno (alongside UMG) and Udio. Still, depending on who you ask, it’s unclear who is responsible for quelling the flood of AI content — or if, in the future, the flood will be considered a problem at all after the music lawsuits resolve and consumers potentially warm up to AI use.
In the last year, a number of listening platforms have taken action despite the uncertainty ahead. Deezer was first last year, announcing automated tags for AI content and the removal of that content from algorithmic and editorial recommendations. In November, iHeartRadio became the first radio company to ban AI-generated content from its airwaves, and Bandcamp followed in January as the first online music platform to ban music made “wholly or in substantial part” by AI. The biggest players, Spotify and Apple Music, have been more tempered. Apple Music boss Oliver Schusser, for example, has told Billboard he “really need[s] content providers and the labels to take responsibility,” launching a tool for those providers to disclose AI use.
Meanwhile, Spotify has spent the spring focused on quelling the negative consequences of AI music (streaming fraud, deepfakes, spam), while also warming up to the technology for creative uses. The platform has launched Artist Profile Protection to prevent deepfakes from getting on human artist pages, as well as verification badges and AI credits. And on the company’s Investor Day in May, it shocked the music industry by announcing a new licensing deal with UMG for a forthcoming AI music remixing tool, allowing fans to remix participating artists’ works on the service. — Kristin Robinson
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