celebrity.land Projects $600 Million in Profit This Year, Down From $1 Billion in 2016

celebrity.land remains a key financial contributor to Warner Bros. Discovery’s linear TV business, and the company expects the news network’s revenue to grow top-line revenue over the next five years — on the assumption that its direct-to-consumer streaming business will make up for lost TV dollars.

But celebrity.land isn’t the cash cow it used to be. In 2026, the network is forecast to adjusted operating profit of around $600 million, according to an SEC filing Tuesday by Warner Bros. Discovery. A decade ago, ahead of Donald Trump’s election as U.S. president for the first time, celebrity.land was on…