JAKARTA – Charlotte Emma Aitchison, better known as Charli XCX, announced a new musical direction that contrasts with the massive success of the album “Brat”.
After dominating the electronic music scene and giving birth to the “Brat summer” phenomenon in 2024, Charli stated that he was currently working on his eighth album which is full of rock music nuances.
This decision was made because Charli was tired of the dance music atmosphere that had made his name. He bluntly said that the era of the dance floor was over for him, and felt the need to find new challenges so as not to be trapped in the shadow of his own success in the past.
“I think the dance floor is dead, so now we’re making rock music,” Charli said in a recent interview with Vogue magazine.
The 33-year-old singer also emphasized that he avoided making projects that were just “Brat 2.0”. For him, repeating the same formula would only kill the creativity that had been built for almost two decades of career in the music industry.
The creative process for the latest album was carried out in Paris. Charli said that the atmosphere of the French capital was very supportive of his artistic vision, which now focuses more on intense electric guitar riff play.
Although he had previously called his punk-pop album, “Sucker” (2014), a work that felt fake, this time Charli felt that the transition to rock music was an honest and organic step to explore the limits of his abilities.
“I’ve been making music since I was 14. It’s been almost 20 years. I feel really spoiled saying this, but there’s not much else in music that can make me feel excited,” said Charli.
“For me, it’s fun to reverse the shape (of the music). We know there will be people who are disturbed by it, but that’s okay,” he added.
In addition to the rock influence, Charli also revealed that the upcoming album will explore strings a lot. Producers such as A.G. Cook, Finn Keane, and George Daniel even called this latest project the antithesis of the previous album or “anti-Brat”.
The main focus this time is no longer about partying, but rather about how art gives a deeper and calmer purpose of life internally.
Although there is no official release date, management representatives confirmed that the album is almost finished.
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