Cinema United report says North American exhibitors invested $1.5bn in past year

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Cinema United, formerly National Association Of Theatre Owners, said on Tuesday that exhibitors in North America have invested $1.5bn in their cinemas over the past year as the organisation backs a drive to keep the theatrical experience alive.

According to Cinema United’s new Cinema Investment Report, the top eight operators have spent $920m in upgrading seats, remodelling concession stands, and installing projection systems following their 2024 pledgeto invest $2.2bn over three years.

AMC, the world’s largest circuit, implemented its AMC Go Plan a year ago, which it called its most “forward-looking theatrical investment” this decade. It has reopened the…

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‘ Some details of this article were extracted from the following source www.imdb.com ’