Country music star Jordan Davis is continuing his partnership with Wolverine with the release of his first collaborative collection with the workwear brand.
The collection, which releases just ahead of Davis’ “Ain’t Enough Road” tour, features four boots and several apparel items including T-shirts, hoodies, a shirt jacket, hats, and more. The boots come in both soft toe and steel-toe, designed in partnership with Davis on Wolverine’s most popular western style, the Rancher, and a new wedge Wellington, the Bronc.
More from WWD
“It was important to me to include clothes and boots in the line that were versatile,” Davis said in a statement. “I wanted to have pieces that looked and felt good no matter where I was. The Bronc wedges are one of my favorite pieces in the collection – I can wear them on stage, working at the farm or dropping off my kids at school.”
Lauren King, senior marketing director for Wolverine added that this partnership is “so authentic to who we are and to who Jordan is.”
“We’re proud of the collection’s versatility and the blend of style and performance – something our consumer is constantly seeking,” King noted. “The design process with Jordan was both enjoyable and rewarding knowing his upbringing and lifestyle is so close to theirs.”
The collection is now available on Wolverine.com and at retailers nationwide including Boot Barn and Work World.
Wolverine and Davis kicked off their partnership in March when the multi-platinum singer/songwriter curated a special selection of boots and apparel and accessories for the brand.
“This is exciting for me because this partnership is the first I’ve done that really fired up my dad, which I think says a lot,” Davis told FN in an exclusive interview in March. “Wolverine is a brand that has been around the family for a long time, so this is a full circle moment. It feels real, it feels authentic, and I’m so grateful for it.”
In May, the duo took their partnership one step further for National Skilled Trades Day. Through this partnership, Wolverine and Davis are launched an initiative to provide eight American skilled trades businesses with capital and resources to support their work.
Best of WWD
Sign up for FN’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.yahoo.com ’
