Partnership includes NFL’s first in-bowl performance stage, Guitar Center-supplied gear, and new community music initiatives
Nashville, TN, February 18, 2026 — Guitar Center and the Tennessee Titans today announced a first-of-its-kind partnership centered at the Titans’ new Nissan Stadium in Nashville. The collaboration brings together two Music City institutions to create a new model for how music, sports, and technology come together at one of the newest venues in the country. As part of the partnership, Guitar Center is named Official Music Gear Retailer of the Tennessee Titans, and Audio Visual Design Group (AVDG), the company’s premium integration brand within Guitar Center Business Solutions, is an Official AV Integrator for the new Nissan Stadium.
Together, the Titans and Guitar Center are creating a venue experience that reflects the spirit of Music City, where music is not only heard but experienced at scale through live performance, premium sound and fan engagement, redefining how live music is woven into the stadium’s fan experience. Guitar Center’s live performance stage and community initiatives at Nissan Stadium are scheduled to debut in spring 2027.
“We’re evolving Guitar Center beyond just retail to playing an active role in music culture,” said Gabe Dalporto, CEO of Guitar Center. “Bringing our legendary gear and service into what will become a legendary venue for live music is a natural extension of that commitment.”
The partnership introduces new live performance experiences throughout the stadium, anchored by the first-ever permanent in-bowl performance stage in an NFL venue. Featuring instruments and backline supplied by Guitar Center, the stage will serve as a focal point of the fan experience, hosting live music throughout game days and special stadium events.
The partnership also spotlights Guitar Center Business Solutions, the company’s professional integration platform and its premium AV division, Audio Visual Design Group (AVDG). As the named audio-visual integrator for key areas of the Titans’ new Nissan Stadium, AVDG will lead the venue’s end-to-end AV delivery, from system design and engineering through installation, commissioning, and long-term optimization, including designing the sound system in the green room. Alongside Custom House, the Business Solutions team will deliver a world-class performance and presentation environment that elevates every game day, concert, and special event.
“Being selected as the AV integrator for the Titans’ new Nissan Stadium is a defining moment for AVDG and Guitar Center Business Solutions,” said Curtis Heath, President, Guitar Center Business Solutions. “This project reflects our ability to design and deliver a world-class AV foundation that supports live performance, large-scale events, and the demands of a modern stadium.”
“Music is at the heart of who we are as a city and Guitar Center’s expertise and innovation will help us to take our game day experience to the next level, creating a home field advantage that is uniquely Nashville,” said Tennessee Titans Senior Vice President Adam Nuse. “Guitar Center knows music is a unifying force, whether that’s at a concert, on a game day or in the community and we are proud to welcome them as partners of both the Tennessee Titans and new Nissan Stadium.”
Beyond the stadium, the partnership will extend into the Nashville community through new music-focused initiatives supported by the Guitar Center Music Foundation. Guitar Center and the Titans will collaborate on programs designed to expand access to music, celebrate local talent, and create opportunities for community participation through performances and special events at Nissan Stadium.
About Guitar Center:
Guitar Center is the leading retailer of musical instruments, lessons, repairs and rentals in the U.S. With more than 300 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 60 years. Guitar Center also provides customers with various musician-based services, including Guitar Center Lessons, where musicians of all ages and skill levels can learn to play a variety of instruments in many music genres, GC Repairs, an on-site maintenance and repairs service, and GC Rentals, a program offering easy rentals of instruments and other sound reinforcement gear. Additionally, Guitar Center’s sister brands include Music & Arts, which operates more than 250 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, parents and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States. For more information about Guitar Center, please visit guitarcenter.com.
About Guitar Center Business Solutions:
Guitar Center Business Solutions is the commercial division of Guitar Center, delivering professional audio, video, lighting, and integrated technology solutions for businesses, institutions, and creators nationwide. Through a specialized portfolio of brands including AVDG (Audio Visual Design Group), GC Pro, and Custom House at Guitar Center, we provide end-to-end expertise from consultation and system design to procurement, integration, commissioning, and ongoing support across markets including houses of worship, education, live entertainment, recording, corporate, hospitality, and public venues.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source nissanstadium.com ’
