If you’ve been online in recent weeks, you’ve probably seen dramatic headlines or social-media posts suggesting the demise of MTV. Not true! However, the company did recently shut down some of its channels devoted to its iconic early format of 24-hour music videos. As Rolling Stone reports, five MTV stations in the U.K. went dark, and others in Australia, Poland, Brazil, and France were expected to follow. Digesting that news, one viewer channeled their wistful nostalgia into an interactive “passion project”: a tribute-styled website called MTV REWIND that salutes the network’s “golden era.”
The site, which is unaffiliated with MTV or parent company Paramount Skydance, features over 20,000 music videos pulled from YouTube and spread across six decades (the 1970s through the 2020s). It also includes a “shuffle” feature, retro commercials interspersed throughout the clips, and specific channels devoted to two classic MTV programs: the heavy-music staple Headbangers Ball and the hip-hop-focused Yo! MTV Raps.
– YouTube www.youtube.com
“It triggered something deeply nostalgic in me”
“Zero algorithm, just random discovery like MTV used to be,” the site’s developer wrote in a trending Reddit thread. In the comments, he explained the initial spark: “I built this because I was feeling a sense of loss when MTV rug-pulled 24-7 video content. It triggered something deeply nostalgic in me. I spend a lot of time coding already and I like a challenge, so [I] thought to myself “[Why] can’t I recreate the experience (maybe even make it better)[?] I’ve been listening to it non-stop since I started coding it on in the background and stopping to watch the videos learn about the music.” In an informal AMA, the Redditor shared that building the site took 48 hours top to bottom.
Upworthy reached out to the developer, who went deeper on their love of MTV. “I am in my early 40s and grew up in the late 80s/early 90s when MTV was still pure music television,” he said. “I remember coming home from school and MTV was just ON—it was the cultural hub. Watching the transition from music videos to reality TV felt like losing something important. That’s what drove me to build this—preserving what MTV used to be.” He also praised the “unique art form” of the music video format: “They’re 3-5 minute films that combine visual storytelling, cinematography, choreography, and music into something greater than the sum of its parts. Directors like Spike Jonze, Michel Gondry, Hype Williams, they used the format to create legitimate art. MTV was the gallery that made it accessible to everyone.”
– YouTube www.youtube.com
“Clicked, and immediately it plays Wham for me”
Lots of other users weighed in online with their feedback, even suggesting other vintage commercials. Naturally, they also had a lot of other opinions, with many sharing how deeply this whole thing scratched their nostalgia itch. Here’s a sample of the most enthusiastic comments:
“So many songs/bands from the ‘80s that I had completely forgotten about but instantly remember as soon as the video starts playin.”
“This is really awesome. Doing something cool and fun just for the purpose of being cool and fun”
“Clicked, and immediately it plays Wham for me. New favorite website. Thank you.”
“Super soaker 50 commercial brought be back.”
“This is the perfect blend of random music discovery and pure nostalgia that I didn’t know I needed.”
“Reddit post of the year.”
“I’m hooked! Saved to favorites and will be used whenever I host people.”
“Dude, I’m stoked that there’s a Headbanger’s Ball option. That was instrumental, no pun intended, in the development of my music tastes and discoveries in the early-mid aughts.”
Even though MTV is still alive and kicking, lots of people still used the recent news as a jumping-off point into a debate about what the network’s final video should be. While a lot of people voted for The Buggles’ “Video Killed the Radio Star,” the first clip ever aired on MTV back in 1981, some lobbied for a Weird Al-styled parody called “TikTok Killed the Video Star.”
– YouTube www.youtube.com
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.upworthy.com ’
