Hailey Bieber’s Cinnamon Roll Era Takes Full Form With a Corseted Ludovic de Saint Sernin DressHailey Bieber’s Cinnamon Roll Era Returns a Year Later With a Delicious Brown DressHailey Bieber Revives the Cinnamon Roll Color Trend With a Corseted Dress and Matching Shoes

Cinnamon roll brown already holds a spot in Hailey Bieber‘s makeup bag. (Take Marie Claire‘s word for it: Rhode’s peptide lip treatment exudes a fresh-from-the-oven cinnamon bun smell.) But the food-inspired color trend joined her closet on September 26, by way of a corseted evening dress from a brand beloved by celebrities.

Paparazzi captured Bieber leaving a dinner celebrating her recent Chase Reserve campaign in L.A., styled by Dani Michelle in Look 13 from Ludovic de Saint Sernin’s Fall 2025 collection. The runway show was clearly the styling blueprint: Minimal jewelry ensured the balconette bust and fitted bodice were the focal point. Her ultra-pointy slingback pumps—from Saint Laurent, of course—were also brown, three shades closer to chocolate.

On the runway, the model carried a metallic clutch, but Bieber opted to go bag-less. Blink and you’ll miss the diamond drop earrings from Anita Ko underneath her cinnamon-colored hair. (Each Orbit Earring will set you back $9,325, whether you prefer yellow, white, or rose gold.)