The hotly-anticipated launches of Warner Bros. Discovery (Wbd)’s global streaming service in Italy, Germany, Austria, Switzerland, Luxembourg, Liechtenstein, Israel, and Greece happened this morning in Europe, meaning the platform is now in more than 100 territories worldwide.
Launches in the UK and Ireland will follow at the end of March, at which point HBO Max will be available through Europe.
Wbd has been bundling the service with other streaming services for many of its local launches, and a deal with Amazon will see HBO Max offered as an add-on through Prime Video in Germany, Austria and Italy thanks to a “multi-year” deal. This follows on from similar distribution deals in France, Spain, the Netherlands, Sweden and Belgium.
In Germany and Austria, HBO Max…
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