“Syd goes, ‘We’ve got to go on ‘Family Feud.’ And I was like, ‘That’s a hilarious idea,’” the film’s director Paul Feig recalls. “And I called Lionsgate and said, Syd wants to do ‘Family Feud’ and they’re like, ‘We’ll make it happen.’”
Lionsgate’s publicity team did just that. Feig and the film’s stars, including Amanda Seyfried, competed on the Dec. 4 episode of ABC’s “Celebrity Family Feud.” The episode went viral, driving 1.5 million video views within the linear window, according to Talkwalker Social Content Ratings, which tracks interactions for broadcast and cable entertainment series in primetime. And it set the…
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