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Kim Kardashian stars in a new campaign for UPDATE, a beverage featuring paraxanthine for sustained energy without jitters
Kardashian, a co-founder of UPDATE, says the drink helps her stay focused and balanced while managing her busy schedule
“I really love taking one before a workout too it gives me that little extra boost, especially after school drop-off when I still have a full day ahead of me,” she says
Kim Kardashian is opening up about how she stays focused.
The reality star and entrepreneur stars in a new campaign for UPDATE, a canned beverage brand that features energy from paraxanthine, released on Thursday, July 23. She also took an active role in the creative process and direction, telling PEOPLE the team loved “sprinkling in fun easter eggs, some humor, and a bit of a wink.”
According to the company, paraxanthine is the primary metabolite of caffeine and aims to offer sustained energy without jitters, crashes or overstimulation.
Kardashian, co-founder of the brand, says she needs an extra energy boost “basically all day” between work and time with her children.
The busy mom, 45, has four kids with ex-husband Kanye West: North, 13; Saint, 10; Chicago, 8; and Psalm, 7.
“I really love taking one before a workout too it gives me that little extra boost, especially after school drop-off when I still have a full day ahead of me,” she says of the beverage.
Kardashian reflected on the key to juggling her packed schedule.
“For me it comes down to being intentional about what I put into my body and my day,” she says. “That’s actually a big part of why UPDATE resonated with me in the first place. It helps me stay focused, balanced, and present, no matter what my schedule looks like.”
Kardashian says what makes UPDATE stand out in the wellness space is that it’s not about “hitting you over the head with intensity.”
Kim Kardashian debuts first campaign for UPDATECredit: UPDATE
“It’s about feeling good,” she explains. “Focused, balanced, and productive without the jitters or that crash later. That’s exactly how I think about wellness, so becoming a co-founder and helping build something that’s actually redefining what energy looks like has been amazing.”
Kardashian says people might be surprised to learn “how much of a routine person” she is.
“The little consistent things make the biggest difference — how I start my morning, what I eat, what I reach for during the day. I’m really intentional about all of it,” she says.
Kim Kardashian debuts first campaign for UPDATECredit: UPDATE
Kardashian’s boyfriend Lewis Hamilton recently shared an intimate look into the couple’s summer vacation, including a reminder to “hold your people close.”
The Formula 1 star shared photos of himself, the SKIMS founder and her children enjoying quality time as they hiked, swam, rode jet skis and watched movies together.
One image shows Kardashian and Hamilton posing with Psalm and Chicago.
Hamilton’s July 16 post came hours after Kim’s mom Kris Jenner announced that her mother, Mary Jo “MJ” Shannon, had died at age 91.
Shortly after, Kardashian shared an emotional social media tribute for her beloved grandmother.
“My sweet Grandma MJ, my best friend, my gossip buddy, my forever twin…” she captioned a carousel of family photos spanning decades.
“You taught all of us the importance of family, and those values are something we’ll carry with us forever!!!!!!” she continued.
Read the original article on People
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