NEW YORK, December 23, 2025–(BUSINESS WIRE)–Klarna, the global digital bank and flexible payments provider, today reports an increase in U.S. holiday spending beyond traditional retail, with consumers driving triple-digit year-over-year growth across entertainment (+130%), experiences (+115%) and automotive products (100%), such as vehicle maintenance and repairs, from December 1 through Monday, December 22, signaling a clear shift toward experiential and high-value practical purchases this season.
The results underscore strong consumer demand and the continued adoption of Klarna’s flexible payment options during one of the busiest shopping periods of the year.
Consumer Trends
Meanwhile, in traditional retail categories, Klarna data also reveals what consumers shopped for most in the final days before Christmas.
Footwear: Shoes ranked as the most-clicked category heading into Christmas, for shoppers looking at timeless classics including Nike Air Force 1 ’07, UGG Lowmel, Adidas Samba OG, and classic Jordan styles. Children’s shoes also ranked among the top three most-clicked categories, driven by UGG Kid’s Lowmel styles and youth-sized Nike classics.
Headphones: Headphones ranked as the second most-clicked category overall, led by Apple AirPods 4 and AirPods Pro (2nd Gen), with premium noise-canceling models from Sony and Bose also seeing strong engagement.
Gaming: Gaming interest centered on console upgrades, with Microsoft’s Xbox Series X and Series S models leading clicks, alongside newer systems such as the Nex Playground Game System.
Accessories: Handbags saw steady holiday engagement, with shoppers favoring practical, everyday styles over statement pieces. Brands such as Michael Kors, Coach, Lululemon, and Marc Jacobs led clicks.
Fragrances: Classic, giftable scents dominated clicks, with bestsellers including Carolina Herrera Good Girl, Dior Sauvage, and Viktor & Rolf Flowerbomb leading engagement.
*Trends based on Klarna US online and app clicks between December 19-22, 2025 and December 20-23, 2024.
About Klarna
Klarna is a global digital bank and flexible payments provider. With over 114 million global active Klarna users and 3.4 million transactions per day, Klarna’s AI-powered payments and commerce network is empowering people to pay smarter with a mission to be available everywhere for everything. Consumers can pay with Klarna online, in-store and through Apple Pay & Google Pay. More than 850,000 retailers trust Klarna’s innovative solutions to drive growth and loyalty, including Uber, H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike and Airbnb. Klarna is listed on the New York Stock Exchange (NYSE: KLAR). For more information, visit Klarna.com.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source finance.yahoo.com ’
