ITV Studios announced in September 2025 its ambition to open a new label dedicated to scalable entertainment, reality and competitive formats. Headed up by Wilson, the senior team will include: Creative Director Tom Williams, who recently joined from TalkbackThames and the experienced Potato team – Creative Directors Martin Scott and Phil Mount, Head of Production Christina Clayton, and Ian Gill, newly promoted to Director of Development, who have transitioned over to Bright Entertainment.
The Chase Around the World adds to Bright Entertainment’s already impressive portfolio of Potato’s and 12 Yard’s catalogue, which now sit under the new label, including: The Chase and Beat the Chasers both for ITV; Bullseye with Freddie Flintoff, also for ITV, which recently returned for a new series; Celebrity Puzzling, which has just been recommissioned by 5 for 50 more episodes and The Finish Line for the BBC.
The Chase Around The World was commissioned by Sue Murphy, Director of Factual Entertainment Commissioning ITV and Kate Teckman, Head of Development and Commissioning Editor, Factual Entertainment ITV. Executive Producers are Phil Mount, Martin Scott and Mark Saben. Christina Clayton is Head of Production. Development was led by Phil Mount and Ian Gill.
The Chase Around the World is produced by Bright Entertainment, part of ITV Studios. ITV Studios will handle international distribution. It will air later this year.
Bright Entertainment has production bases in London and Glasgow.
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