Company enhances the league experience while welcoming new and longtime bowlers nationwide
RICHMOND, Va., July 27, 2026–(BUSINESS WIRE)–Lucky Strike Entertainment (NYSE: LUCK), one of the world’s premier owner-operators of location-based entertainment, is expanding its investment in league bowling with enhancements designed to strengthen the league experience for longtime bowlers while introducing more guests to the sport through League Open Houses taking place this week at 244 participating centers nationwide.
As part of the company’s continued commitment to league bowling, Lucky Strike Entertainment is investing in upgrades to lane conditioning and oil patterns across 270 centers, providing league bowlers with more consistent playing conditions and an enhanced experience on the lanes. More than 300,000 bowlers currently participate in leagues across the company’s portfolio, reflecting the important role leagues continue to play across its nationwide network of centers.
“League bowling has always been an important part of who we are, and we’re committed to continuing to invest in the experience for the bowlers who make our leagues so special,” said Trista Kimmes, Vice President of Leagues at Lucky Strike Entertainment. A league bowler for more than 30 years, Kimmes added, “We’re focused on making leagues more accessible to first-time bowlers and anyone looking for a fun, social activity they can enjoy week after week. Our League Open Houses are a great way for guests to experience that community and see firsthand what league bowling is all about.”
Continuing through July 30, League Open Houses invite new and longtime bowlers to explore upcoming leagues, learn about exclusive league perks and connect with their local bowling community. Guests can also enjoy two hours of free bowling with shoe rental included, along with pizza and beverage specials.
The investment in league bowling comes as Lucky Strike Entertainment continues to strengthen the sport across its portfolio. Earlier this month, the company launched a refreshed identity for AMF, one of the most iconic names in American bowling. Rooted in more than a century of bowling heritage, the refreshed AMF brand reinforces Lucky Strike Entertainment’s long-term commitment to the bowlers, leagues and local communities that have helped shape the sport for generations.
League Open Houses continue through July 30 at participating centers nationwide. Guests can learn more about participating locations and upcoming league opportunities by visiting their local Lucky Strike Entertainment center.
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