Meet Loïk Gomez, Gucci’s new music director and husband of Demna – the brand’s creative director

One of the looks from Demna’s first collection for Gucci that was revealed on Instagram. Photo: @demnagram/Instagram

The collection, named La Famiglia, features looks with heavy references to the legacy brand’s archives – but the fashion world might have already seen this coming. In August, Demna’s husband Loïk Gomez shared – and immediately deleted – an Instagram post where he was seen modelling a Gucci look reminiscent of Tom Ford’s time at the brand. Many netizens interpreted the photo as a hint of what might come next at Gucci.

Loïk Gomez, husband to new Gucci creative director Demna, has been revealed as Gucci’s new music director. Photo: @worldofbfrnd/Instagram

Gomez, who is around 31 and also known as Bfrnd, has worked with Demna as Balenciaga’s muse and music director since 2017. It seems the couple will continue to work in tandem as Gomez takes on the role of music director at Gucci.

Here’s everything you need to know about Demna’s husband and Gucci’s new music director.

He was a death metal singer

Loïk Gomez built a career in music despite having no formal training. Photo: @worldofbfrnd/Instagram

Gomez grew up in the South of France. Although he never studied it, he has been making music since he was nine years old, according to an Instagram post from Demna in 2019 to introduce Gomez to the world.

In a 2024 interview with W Magazine, the musician revealed that before he became the music director of a major fashion brand, he’d worked at a goth and metal concert venue for several years. That eventually led him to become a death metal singer, and start his own band at 14.