Meghan Markle has come under fire for “exploiting a charity event” after AI fashion brand OneOff sold her previous Invictus Games outfits.
The label, in which the duchess became a participant and investor during the Sussexes’ trip to Australia earlier this year, gives users access to break down celebrities’ outfits and buy them directly.
The duchess stands to receive between 10 and 25 per cent commission on each item purchased from her range, and holds an investment stake in the AI-driven fashion company.
Though she only began her partnership with the app in April, her outfits have been dated back to previous years.
This includes when she visited the Whistler Welcome Celebration with Prince Harry during the 2025 Invictus Games in Canada.
Some critics have questioned the inclusion of outfits worn at Invictus Games events, arguing that it risks blurring the line between charitable activities and commercial ventures.
“The Palace will not be surprised by Meghan commercialising anything,” royal commentator Richard Fitzwilliams told GB News.
Founded by Prince Harry in 2014, the Invictus Games is an international sporting competition for wounded, injured and sick service personnel and veterans.
Social media users claim the duchess is “making a dollar on the back of those veterans”.
Meghan Markle OneOff | Source: ONEOFF
The event has brought together more than 3,000 competitors from over 25 countries and is set to hold its eighth edition in Birmingham next year – the reason for the family’s return to the UK next month.
Harry will travel to Birmingham to commence the one-year countdown to the Games. It is unknown whether Meghan will be present at the event.
“Invictus is Harry’s creation, so she feels entitled to do this,” Mr Fitzwilliams added.
“However, this has led to criticism of her exploiting a charity event, which was totally avoidable.
“It has reinforced her image as ruthless.”
Meghan has already faced the music for selling outfits on the controversial site.
During their tour of Australia, Harry and Meghan visited survivors of the Bondi Beach terror attack, Australia’s deadliest mass shooting since 1996.
Sixteen people were killed and 40 people injured following the attack, which took place on December 14, 2025, the first day of Hanukkah.
Prince Harry and Meghan Markle | Source: REUTERS
Shortly after the visit, Meghan’s £345 striped Matteau shirt, £110 white sailor-style jeans, £220 Freda Salvador trainers, £195 Brochu Walker sunglasses and £876 brown suede handbag were listed for sale on the app.
The move drew significant criticism, with royal commentator Richard Palmer claiming this was the “starkest example yet of Harry and Meghan’s efforts to commercialise their royal brand.”
“I think this will have alarm bells ringing at the Palace,” he told the Daily Mail.
The original image has since been substituted with a photograph depicting Meghan waving as she departed from a luxury Range Rover earlier that same day, wearing the identical outfit but positioned away from the beach and without Harry appearing in frame.
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