Meghan Markle has teased a new As Ever announcement as she shared a “save the date” plea with her fans.
In a video shared on Instagram, the Duchess of Sussex can be seen walking among trees and looking around while wearing a sleeveless black dress with a white cardigan.
The mom-of-two at some point reaches up towards a tree before the screen fades to the As Ever logo, a palm tree with two birds, and the writing, “Save The Date October 28th.”
Meghan, 44, captioned the clip, “Save The Date 10.28.25.” While she didn’t share any information on the reason for the announcement, it is believed she might be launching a new product or potentially a seasonal campaign.
Since launching her lifestyle brand earlier this year, Meghan has been active on social media, where she has informed fans of new product drops and let them know when new items would be available to buy.
After Meghan shared her last post, a fan wrote on X, “Save the date! How exciting!!!” Another said, “Well that’s exciting!”
A third tweeted, “Fabulous! This will be brilliant. We already have raspberry, apricot and orange marmalade.
“Next is mango, apple or passion fruit preserves? Or is the precious raspberry making a comeback?”
The former Suits star partnered with Netflix to launch her lifestyle brand earlier this year – and the products she has launched so far include raspberry spread, flower sprinkles, teas including peppermint, hibiscus and lemon and ginger, as well as cookie mix.
She also launched a Napa Valley Rosé and, over the summer, she announced the release of a new $9 orange marmalade.
Meghan then decided to launch a white wine too by switching her attention to Sauvignon Blanc.
As Ever revealed the latest launch in an email that initially appeared to be discussing a restock, Meghan revealed her new offering is for “when you just want something easy and beautiful to enjoy.”
Writing to subscribers and customers from the As Ever brand, Meghan said, “With the long weekend ahead, I’ve been thinking of every table we’ll gather around, every meal shared, every quiet moment in between.
“As Ever Sauvignon Blanc is a white you can keep chilled, ready to pour when friends show up, or when you just want something easy and beautiful to enjoy.”
She added, “I’m so happy to share this with you – our As ever Sauvignon Blanc is here, and it feels like just the right moment. After seeing how much love you gave our Rosé, this felt like the natural next step.”
However, critics have warned that the new launch isn’t without risks, and the Duchess needs to be careful with her next move.
Chad Teixeira, PR and brand pro, told the Daily Mail, “The rosé was meant to be her big re-entry into lifestyle branding, but the buzz fizzled out fast when it failed to sell out, which is always telling when you’re trying to build a premium image.”
He continued, “The challenge Meghan faces isn’t about product quality, it’s about perception. Consumers still associate her more with royal drama than with luxury lifestyle products.
“The As Ever brand aims to position her in the aspirational wellness-meets-luxury space, but for that to succeed, the storytelling has to shift from “celebrity merchandise” to genuine craftsmanship and authenticity.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.the-express.com ’
