Meghan Markle Trademarks Her ‘As Ever’ Brand In Australia Ahead Of ‘Faux Royal Tour’ With Prince Harry

Prince Harry and Meghan Markle‘s trip to Australia next month is grabbing a lot of headlines – most of which aren’t very positive.

It’s not entirely clear what their full schedule will be Down Under, although the former Suits actress, 44, has reportedly sold $2K VIP tickets to a girls’ retreat in Sydney (much to the chagrin of social media.) Several reports also claim Meghan will appear as a guest on the Her Best Life podcast, launched and co-hosted by Jackie ‘O’ Henderson through her ‘Besties’ company. Let’s hope it’s less cringe than her previous one!

As for what Prince Harry, 41, is doing on what is being described as their “faux royal tour,” he is expected to meet with armed forces personnel and veterans, with some reports suggesting he could attend or speak at a mental health summit. It also appears that As Ever will be heavily promoted throughout the trip, although it’s currently unclear in what context…

Meghan Markle Reportedly Trademarks As Ever Lifestyle Brand In Australia

According to reports, it is looking like Meghan’s lifestyle brand – which Netflix reportedly cut ties with earlier this month – will feature prominently during their trip, as she and Prince Harry have reportedly trademarked the name in Australia.

The internet believes this could mean they are planning to sell a wide range of As Ever products, including jam, marmalade, chocolate, and more. And at the same time, it didn’t hesitate to question whether this move will be successful or not, especially since Netflix HQ reportedly has many unsold products and is “giving them away,” despite earlier claims of everything selling out almost instantly.

According to The Telegraph, the registration suggests As Ever is going far beyond what is currently happening in the U.K. and the U.S., as it covers yoga straps, pet feeding mats, bath and shower gels, jewelry, furniture, and gardening equipment, including “gardening trowels, gardening shears, gardening weeding forks (and a) garden tool gift set.” Interesting!

Has This Australia Trip Been In The Works For A Long Time?

According to GB News, documentation filed with the Australian Intellectual Property Office indicates Meghan’s application was approved back in June 2025, registered under the category “fancy goods,” suggesting this trip to Australia may have been in the works for quite some time.

Meghan’s team is still being somewhat tight-lipped about what the trademark could mean for the future of the business, with a spokesperson telling GB News earlier this month: “This is speculation. No decisions have been made about when or where international expansion might take place.”

They added: “Entering new markets is a considered process, but it’s something the brand is excited to explore as it continues to grow in this next phase. Watch this space.”

The Internet Begs King Charles To Remove Prince Harry And Meghan Markle’s Titles

It understandably didn’t take long for the internet to weigh in, with many of them concerned about the pair monetizing their titles – something which the late Queen Elizabeth II didn’t want! – and others begging King Charles to remove their titles.

“Please no. Grifters Down Under – both of these gave up the royal life, stop encouraging them to monetize Henry’s birth title,” wrote one Daily Mail reader.

“King Charles needs to do the same to them that he’s just done to his brother, then they can do whatever they want. They are not supposed to monetize their titles, but that’s all they’ve been doing since leaving England. For someone who supposedly had such a terrible time in the royal family, Meghan sure clings to her title like a limpet to a ship,” added a second, as a third concurred: “Megs goes to Australia in an attempt to cream as much money as possible. Philanthropic refers to showing concern for humanity, especially through charitable actions – in her case, charity begins at home… her home,” commented a third.

“What has Australia done to deserve this?” asked a fourth reader. “I bet this stuff is even less popular Down Under than it is in the U.S. However, I wonder if the few Aussies who will buy it realize they’re getting the dusty, crusty stock that she couldn’t sell here. Now she’s headed for yet another train wreck,” added a fifth.

“I can see them being booed when they turn up. Aussies have the same opinion of them as we do. Grifting As Ever (trademarked),” wrote a sixth. “Wow, they really are desperate. The King should be very wary of this money-grabbing pair of grifters as they seem determined to trash the monarchy they rely on for monetizing their lifestyle,” commented a seventh.

“Please Australia. Give the pair of these grifters a big boot Down Under!” wrote an eighth. “I cannot imagine that many of our Australian cousins will be dazzled by the pseudo-royal peddling over-priced ‘stuff.’ Of any nation, they are the most down-to-earth who can spot a grifter a mile off,” added a ninth.

“If she didn’t make millions in the U.S. from her products, what makes her think the Australians will be interested?” wrote a tenth. “This silly Australian woman admiring such a leech as MM defies logic,” commented an eleventh, referencing Jackie ‘O’ Henderson. “Nobody is interested in her nor Harry,” added a twelfth.

“Another disaster in the making,” wrote a thirteenth. “You can have them, Australia. Don’t say we didn’t warn you! Here come the grifters!” commented a fourteenth. “This nonsense can’t go on, remove their titles. She is making the RF look ridiculous,” wrote a fifteenth.