Online video is now driving almost all growth in the global media and entertainment business, as advertising-supported models and mobile-first formats reshape how audiences discover and pay for content. Presenting Tuesday at Content Americas, Maria Rua Aguete of Omdia will outline how that shift is accelerating, and why microdramas have emerged as one of the fastest-scaling formats in online video.
Global media and entertainment revenues reached $1.1 trillion in 2025, up from $1.03 trillion in 2024, representing $70 billion in annual growth, according to Omdia. Of that increase, $64 billion came from online video, with $42 billion driven by advertising. Omdia forecasts the market will expand further in 2026, reaching $1.2 trillion.
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