Mipcom 2025: Sunny But Sobering, Galvanised by the Rise of YouTube and the Creator Economy as the TV Industry Shifts Focus Once More

Cannes, France — Mipcom 2025 played out in glorious sunshine, proving, however, in many ways a sobering affair. Since 2022-23 when Netflix first announced a subs decline and then Hollywood’s double strikes, the only certainty has been fear: That a sales-production sector’s chasing a contracted market is not a blip, but the new norm. With attendance just up on 2024’s event, the story of Mipcom 2025 is how the TV industry is reacting to this traction, especially by way of its exploration of possible partnership with YouTube and the creative economy revolution. These and other takeaways from this year’s Mipcom,…