NE-YO, Sonu Nigam, MC Jin, and former WMG exec Jonathan Serbin launch Pacific Music Group

A new Hong Kong-based entertainment company, Pacific Music Group, has launched with a focus on Asia’s music market.

The founders behind the new entity include three-time Grammy Award-winning superstar NE–YO, Indian music legend Sonu Nigam, and “pioneering” Chinese American rapper MC Jin, and veteran music executive Jonathan Serbin.

Pacific Music Group said on Monday (November 24) that it “aims to build world-class music careers from the heart of Asia, with a focus on discovering, mentoring, developing, and promoting the region’s most promising talent”.

The company also stated that it will provide “international artists a powerful entry point into Asia’s rapidly expanding music landscape.”

“Asia has emerged as one of the most dynamic forces in the global music industry,” said Jonathan Serbin, former Co-President of Warner Music Asia.

“NE-YO, Sonu and MC Jin have all achieved long-standing global success, and they know exactly what it takes to build international music careers.”

Jonathan Serbin

Added Serbin: “With half the world’s population and three of the top ten music markets, the region is primed to lead on the world stage. At the same time, rapidly growing markets like India, Indonesia, Vietnam, and the Philippines offer immense potential. We believe the time is right for a music company born in Asia, but built with a global perspective from day one

“NE-YO, Sonu and MC Jin have all achieved long-standing global success, and they know exactly what it takes to build international music careers. I’m honored to partner with these legends. Pacific Music Group artists will gain invaluable insight from their experience and vision.”

Pacific Music Group is launching with multiple “genre-spanning” imprints, including pop, R&B, Hip-Hop, electronic, and “regional Asian styles”.

NE-YO, Sonu Nigam, and MC Jin will provide A&R guidance and mentorship to the labels’ artists, “drawing on decades of success as globally renowned performers and hitmakers,” the company said on Monday.

Jonathan Serbin, who helped drive Warner Music’s expansion across Asia and launched its first dedicated K-Pop label, brings “extensive regional expertise and a proven track record in artist development and strategic investment,” the company added.

He has served as Co-President of Warner Music Asia, overseeing 11 countries/territories, regional growth, and launching the label’s first dedicated K-Pop imprint.

Serbin has signed and developed a diverse roster of emerging artists and superstars across genres such as pop, Hip-Hop, rap, and electronic music, including Lay Zhang, Elva Hsaio, Coco Lee, G.E.M., Eric Chou, Vava, Jam Hsiao, Jolin Tsai, and Fish Long.

Pacific Music Group plans to unveil its debut artists in the coming months, with initial music releases scheduled for Fall 2025. The company will operate with offices and talent hubs across Asia.

“Launching Pacific Music Group isn’t just a business move, it’s a personal mission.”

NE-YO

“Launching Pacific Music Group isn’t just a business move, it’s a personal mission,” NE-YO said.

“As an individual of Chinese descent, I’m proud to use my resources to help discover and elevate the next generation of talented Pan-Asian superstars. I’ve toured across Asia several times and witnessed the evolution of the music scene, so I’m really excited to make history and bring the region’s rich culture to the forefront of the global stage.”

“With Pacific Music Group, these individuals will now have a chance to share their art rooted in creativity and culture in an impactful way.”

MC Jin

MC Jin, who will head up Pacific Music Group’s Hip-Hop imprint, added: “The influence of Hip Hop on a global scale is undeniable. For me, it provided a way to find my voice as an artist, explore my identity as a Chinese American and share my truth as a storyteller.

“As a fan of the music and a student of the craft, I’m looking forward to connecting with artists who are also on that  journey. Asia is full of talent with unique stories, fresh styles and authentic messages waiting to be shared with the world. With Pacific Music Group, these individuals will now have a chance to share their art rooted in creativity and culture in an impactful way.”

“With Pacific Music Group, we’re not just exporting talent, we’re helping artists thrive both at home and abroad.”

Sonu Nigam

Sonu Nigam added: “India alone has 1.6 billion people, but Indian artists want to connect well beyond our borders. The same is true across Asia. There is a hunger to grow globally and the potential to bring the richness of our cultures to the world.

“With Pacific Music Group, we’re not just exporting talent, we’re helping artists thrive both at home and abroad.”

 Music Business Worldwide