If you work in entertainment, you’ve definitely seen a Funko Pop figure. The modern, more sophisticated versions of bobble-head toys are among the first consumer products that an IP secures a deal for if it wants to engage a proper fandom. From Star Wars to “KPop Demon Hunters” to European football teams, if you’re a brand that desires to be an obsession, you’ve got a Funko.
Whether or not consumers have the means to buy all those Funkos is a valid question.
As New York Toy Fair kicks off Saturday, Funko’s new CEO Josh Simon is ready to discuss his strategy for the iconic collectibles brand just half a year into the job. Formerly vice president of Netflix’s consumer products division, where he oversaw the ever-expanding lines of merch for “Stranger Things,” “Bridgerton” and more titles, Simon is aware of the uphill battle Funko faces…
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