What do you want from a record label? If it’s “intentional and emotionally resonant audio music experiences” then today is your lucky day…
That’s what Yannick Bolloré, CEO of advertising group Havas, is promising from its new label Volyum, armed with a name that even ChatGPT might think twice before suggesting in a brainstorming session.
As you may have guessed, Volyum is going to focus on collaborations between brands and artists, under the wing of Havas’s Art of Sound agency and musician Damien Escobar. UMG’s Virgin Music Group is on board as the distribution partner.
Elsewhere, a new label out of Nashville is launching with a strong focus on social virality. It’s called Home Hits, and is a partnership between three companies: Song House, Home Nashville and StrmMusic.
The pitch: “Instead of artists creating in isolation and hoping for later social traction, songwriters and artists co-create in real time in Nashville, film the process, and let the audience decide what moves forward. Hooks that resonate get produced into full songs and released quickly…”
Needless to say, that paragraph will make many traditional label A&Rs’ teeth itch. But as an imprint it feels tailor-made for 2026’s social-media environment – both good and bad.
Finally today – and also in Nashville – distribution firm GoDigital is continuing its expansion with the launch of a country label called Orinda, kicking off by signing artist Nic D – who already has 4.7 million Spotify listeners.
All of this is useful fuel for the upcoming ‘Next-Gen Labels’ discussion at our Music Ally NEXT conference. Find out more about that here, as well as in our recent roundup of some other new and inventive imprints.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source musically.com ’
