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Opinion: Shows like ‘Love Island” exploit contestants for viewership

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July 14, 2026
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Opinion: Shows like ‘Love Island” exploit contestants for viewership

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Reality TV franchises like “Love Island” profit off of emotional manipulation, toxic viewer culture and unrealistic expectations of love. Contestants’ mental sanity becomes a transaction for a good episode.

On the surface, it seems perfect — a two-month tropical getaway to Fiji would win the heart of anyone. Beautiful weather, massive pools and a group of people equally as interested to know you as you are to know them all sound perfect.

However, almost every aspect of the show is designed to maximize entertainment instead of building and showcasing healthy relationships among contestants. The show incorporates surprise bombshells, dramatic recouplings and challenges that are meant to create competition rather than connection.

Perhaps the most concerning factor is that viewers seem to forget that the contestants are real people with real, human emotions. These aren’t scripted characters; every emotional breakdown, every rejection and every argument is experienced in real time.

These shows thrive on drama because drama is what keeps viewers watching. Think about it — if you wanted to watch a classic love story, you could just turn on Disney. The more chaotic the season becomes, the more successful the show is.

If you described a show to someone where people lose all contact with outside society, participate in challenges where they watch the person they like kiss someone else right in front of them, have millions of strangers vote on whether they deserve to stay, and leave the show only to be embraced by thousands of hate comments online, they’d probably think you were describing a “Black Mirror” episode.

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This success comes at the cost of contestants’ mental health.

They may leave the villa, but the internet never really allows them to leave the show. Every mistake is forever preserved through video footage and commentary that circulates long after the season ends. Viewers may move on to the next season, but previous contestants are often left with a shattered sense of self-worth.

This isn’t just a hypothetical scenario, either. Three people connected to “Love Island UK” died by suicide between 2018 and 2020: Season 2’s Sophie Gradon in 2018, Season 3’s Mike Thalassitis in 2019 and long time host Caroline Flack in 2020. All of these individuals had also experienced intense public scrutiny.

Calls for the show to be taken off air entirely sparked online after Flack took her own life. This, of course, was quickly forgotten by the internet, with viewership incredibly high.

“Love Island” continues to dominate social media despite its tremendous downsides. Viewers move on to the next season, but previous contestants are often left with a shattered sense of dignity — in the worst cases, these innocent people don’t get the chance to move on at all.

The show creates an unhealthy, parasocial dynamic between contestants and viewers.

Producers condense hours and hours of footage into a single episode. They are the masterminds behind it all that decide exactly what the audience sees. Favoring certain islanders, villainizing others and taking one bad reaction or hidden kiss out of context are all ways they alter viewers’ perceptions. Moments of kindness or comradery end up wiped.

Viewers mistake this edited version for the real person, yet feel entitled to defend their favorites and attack anyone they perceive as the villain. During Season 7 of “Love Island USA,” contestant Huda Mustafa faced such intense online hostility that the father of her child publicly asked for fans to remember that she is a real person.

Fellow contestant Chelley Bissainthe had to disable comments on her social platforms after she was also flooded with hateful messages. Other social media platforms like Instagram, X and TikTok suddenly become a breeding ground for insults, harassment and outright death threats from unforgiving strangers.

Yes, contestants do voluntarily sign up for the experience. However, most seem to have the mentality that they will be the fan favorite. No one would willingly sign up for a show if they knew they’d be made out to be the “villain” or be the most hated person on the show. Producers sell islanders a dream and ignore the nightmare that is a reality for most participants.

Reality TV isn’t inherently bad, and there’s nothing wrong with enjoying parts of it. The problem arises when entertainment is at the expense of someone else’s well-being and when they are essentially bullied inside and outside the villa. Exploitation will continue to be rewarded until audiences and producers start valuing people over money and ratings.

Jeanne Warren is a 20-year-old mass communications major from Baton Rouge, La.

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source lsureveille.com ’

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