As Hollywood reckons with the encroachment of generative AI in the filmmaking process — from artificial intelligence “actress” Tilly Norwood to the launch of AI-powered platform Showrunner — factions have emerged dividing creators, writers, directors and producers firmly into pro and con camps. Vince Gilligan, the multi-award-winning creator behind Apple TV’s newest hit Pluribus, is firmly in the latter group, expanding to Deadline on his previous comments about his distaste for AI and its “detriment” to human creativity, what he views as the most important way people can assert their agency.
“I do not care for AI,” he began in an interview tied to the release of Pluribus, the credits of which include a disclaimer about the series being entirely human-made, “but I’ll try to be magnanimous and say that anytime a new technology is created, I have to believe that the central impetus of it is to make the world a better place.
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