Harry and Meghan last visited Australia in 2018 as working royal, staying there for nine days during their 16-day royal tour of the South Pacific. But this trip will be much different from their previous one and will not feature any pomp and pageantry.
The Montecito couple are expected to promote their respective projects, including Meghan’s lifestyle brand, As Ever. Now, a PR expert has warned the Sussexes they will have to be extra careful if they want to win over the Australian public and market.
Born and bred Australian Renae Smith, founder of PR agency The Atticism, told the Daily Express: “Australia is not an easy market to win over. We have a very strong tall poppy mentality, particularly in Sydney and Melbourne.
“There’s a natural scepticism towards people who are overly curated, overly self-promotional, or slightly detached from reality.
“That doesn’t always play in Meghan’s favour, especially given her current positioning.”
She added: “At the same time, Australians have become more receptive to US-style wellness, personal branding, and aspirational content in the past decade or so, so there is a lane there for her.”
Ms Smith claimed that while the trip shows no signs of becoming a “huge flop”, it is a far cry from a roaring success.
She explained: “In terms of risk, I don’t think it’s destined to be a huge flop. It will likely be fine. But ‘fine’ and ‘transformational’ are very different things.
“So yes, it can be a success in a controlled, curated sense. But if anyone is expecting this to be some kind of defining comeback moment, that feels a bit generous and I doubt it will move the dial for the general pop.”
It is understood that Prince Archie and Princess Lilibet will not accompany the Sussexes on the trip.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.express.co.uk ’
