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Home Music

Sacramento music scene gets a boost with new urban music awards show

Story Center by Story Center
September 29, 2025
Reading Time: 7 mins read
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Greater Sacramento Urban Music Awards at The Sofia Theater on Wednesday, September 17, 2025. Roberta Alvarado, OBSERVER

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By Neenma Ebeledike | OBSERVER Staff Writer

Sacramento’s music culture runs deep. From jazz and gospel roots to hip-hop, R&B, and soul, this city has always had rhythm. However, for years, many local artists have lacked a stage where they can be celebrated and honored.

That changes with the Greater Sacramento Urban Music Awards.

Greater Sacramento Urban Music Awards at The Sofia Theater on Wednesday, September 17, 2025. Roberta Alvarado, OBSERVER

The Sept. 17 show at The Sofia brought together local musicians, community leaders, and fans for a trailblazing celebration of the city’s homegrown talent.

Grammy-winning singer and event founder Jay King described the event as a brand-new tradition honoring the legacy and the future of Sacramento urban music.

“The idea is to bring light to the great talent we have right here in Sacramento. If we don’t recognize our talent at the ground level, we should not expect anyone to recognize us anywhere else,” King said.

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Show organizer Frances Wright said the event is very important and gives her deep appreciation to Jay King for creating this award show.

Frances Wright, the show’s organizer, expressed profound gratitude to King for establishing the awards and helping local artists gain notice.

“It’s going to open a lot of doors for local artists,” Wright said.

The evening featured live performances and emotional award moments, and Gold Carpet Glamour. 

“I am humbled to even be here,” said Shawn Raiford, a quadruple nominee whose “Man with a Horn” won for best smooth jazz album. “We get very little exposure from people around, so having a show organized by the community is simply amazing.”

Lucky Witherspoon performs at the Greater Sacramento Urban Music Awards on Sept. 17. Neenma Ebeledike, OBSERVER
Lucky Witherspoon performs at the Greater Sacramento Urban Music Awards on Sept. 17. Neenma Ebeledike, OBSERVER

Event volunteer Marlett Berry said the show was a great way to motivate artists. She also expressed her love for Sacramento’s unique music culture.

“We have a plethora of music here in Sacramento. There are so many genres that cater to different audiences,” Berry said.

Attendee Michael Peavy, and local pastor at Purpose Church in Natomas, said the awards add an important element to recognizing the artists in Sacramento’s “powerful” music scene.

“I am glad that the artists get credit for their amazing work,” he said. “Sacramento music has something for everybody. Our culture is infused in our music, which creates beauty.”

From left, local music producer Kahlil Broussard, J. Ali of Club Nouveau, and saxophonist Shawn Raiford attend the Greater Sacramento Urban Music Awards. Roberta Alvarado, OBSERVER
From left, local music producer Kahlil Broussard, J. Ali of Club Nouveau, and saxophonist Shawn Raiford attend the Greater Sacramento Urban Music Awards. Roberta Alvarado, OBSERVER

King said he plans to add categories beyond R&B and jazz, such as fine arts, theater arts, dance and literature.

“We want to make sure that people who do good work are being recognized for the good work they do,” he said.

The Winners

  • Best R&B single: Lucky Witherspoon
  • New artist of the year (female): Elle Nikole
  • Best jazz album: Juan Escovedo
  • Best remake: Tony Mosley
  • New artist of the year (male): Pete Belasco
  • Best smooth jazz album: Shawn Raiford
  • Best inspirational song: Ariel Marin
  • Best group or duo: Club Nouveau
  • Best jazz female vocal: Niki Haris
  • Best jazz vocal single: Jay King
  • Best smooth jazz single: DL Edwards
  • Song of the year: Darnell Kendricks
  • Producer of the year: Derek “DOA” Allen
  • Best social commentary song: TJ Gibson
  • Best R&B album: Joe Leavy (Soul On Fire)
  • Best club record: Sugar High
  • Lifetime achievement awards: Lenny Williams, Con Funk Shun, Bob Jones and The Chosen Few, Karyn White, Dawn Silva, Collage, Roger Smith.
  • Brian Porter Humanitarian Award (posthumous): Porter’s daughters Brianna and Brittany received the award on their father’s behalf.

Related

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source sacobserver.com ’

Tags: CarouselElle NikoleFrances WrightGreater Sacramento Urban Music Awards (GSUMA)Jay KingJuan EscovedoLenny WilliamsLucky WitherspoonNeenma EbeledikeSacramentoShawn Raiford
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