T-shirts and hoodies will be available this week.
Eminem is partnering with his hometown football team and is releasing an exclusive line of merch through a collaboration with the Detroit Lions, which will become available Wednesday.
The partnership was announced by Eminem on Thursday and details were unveiled on Saturday. It includes several hoodies and a series of T-shirts, both long sleeve and short sleeve, according to mock-ups released online.
Some of the merchandise features the phrase “From 8 Mile to the Lions Den,” and some of the shirts feature a Shady hockey mask underneath a Lions helmet, with “all grit” in graffiti font spelled out on the back, along with the numbers 313. There’s also a shirt featuring a profile shot of a man’s head with a Lions hoodie over top a Lions helmet.
The line will be available at Lions Supply, inside Ford Field near the Gate A entrance, from 10 a.m. to 2 p.m. Wednesday, from 10:30 a.m. to 4 p.m. Thursday and from 10 am. to 7:30 p.m. Friday, while supplies last. Fans will need a game ticket to enter the store on Thursday, when the Lions play the Green Bay Packers at the Lions’ annual Thanksgiving day game.
The merch will also be available at The Trailer, Eminem’s merch store inside Union Assembly and upstairs from his Mom’s Spaghetti window, from 4-10 p.m. Wednesday and from 4-11 p.m. Friday. Union Assembly is at 2131 Woodward Ave., in between the Fillmore Detroit and the Fox Theatre.
Can’t make it in person? The merch will also be available online at shop.detroitlions.com and shop.eminem.com, beginning at 10 a.m. Wednesday.
The collaboration follows the announcement that Eminem and his manager, Paul Rosenberg, are executive producing the Lions’ Thanksgiving halftime show through 2027.
Jack White — who joined Eminem as a member of the Rock and Roll Hall of Fame when he was inducted into the Rock Hall earlier this month, along with his White Stripes partner Meg White — will headline Thursday’s halftime show.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.detroitnews.com ’
