Sneaker Brand Salomon Posts Up in L.A. With First West Coast Store

Salomon lovers are kicking up their heels over the celebrity-loved sneaker brand’s first West Coast store, which opened this week at 8620 Melrose Avenue in West Hollywood.

The outpost comes amid Salomon’s North America expansion, which includes a total of four brick-and-mortar shops with another shop expected to open by year’s end. Ahead of the Oct. 21 launch, Salomon hosted a public pop-up at Skylight ROW DTLA last week as a way to shine a light on the XT-6 silhouette, a signature Sportstyle design embodying the brand’s alpine heritage to lifestyle influence. Designed as a gallery of sorts, the “multi-sensory” installation was meant to showcase how the XT-6 has been reimagined by global audiences. As for the West Hollywood shop, the retail space is a hub for for Salomon’s Sportstyle category.

“Opening our first California store in West Hollywood marks a significant moment for Salomon — not only as a milestone in our growth within the U.S., but as a deeper commitment to a city that thrives on culture, creativity and constant reinvention,” offered Jenny Taylor, Salomon’s vp, marketing, North America. “Los Angeles has always been a global hub for movement and expression — values that are core to who we are. We envision this new space as more than a store; it’s a gathering point for the L.A. community, and a place to connect, create and explore together.”

Below are views inside the store, the brand’s launch party and the ROW DTLA pop-up.