Then again, Susan Powter was never your typical ’90s celebrity. From a distance of over three decades and coming personally from a demographic that was probably her least lucrative, I find it hard to explain exactly what kind of celebrity she was. There was surely a period of several years in which Powter’s spiky, platinum hair and almost cartoonishly assertive energy were ubiquitous. She was an infomercial juggernaut, a bestselling author, a regular talk show guest and a personality so aggressive she almost couldn’t be parodied, but she was visible enough that she was parodied anyway. Her message involved healthier eating and a physically fit lifestyle, but I couldn’t quite explain it in more depth.
Powter was everywhere and then she was gone, but in contrast to so…
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