Apple TV+’s popular release, “The Morning Show” is one of the streamer’s flagship dramas, which offers a sharp look at the competitive world of network television. The series follows anchor Alex Levy (Jennifer Aniston) and reporter turned cohost Bradley Jackson (Reese Witherspoon) as they navigate the fallout of workplace scandals, shifting media ownership and the relentless pressure of staying relevant in the news cycle.
The show intertwines professional rivalries with personal struggles. It explores themes like the #MeToo movement, corporate mergers and the growing influence of technology on journalism. Visually, “The Morning Show” is defined by gleaming broadcast studios, corporate boardrooms and bustling metropolitan backdrops that emphasize both the perceived glamour and tension of morning television. For fans wondering what filming locations they can visit in real life, here’s what to know.
Where Was ‘The Morning Show’ Filmed?
Although this series is set in New York City, much of “The Morning Show” is not filmed there. According to Screen Rant, the bulk of production has always taken place in Los Angeles, California. This filming location was used particularly for the interiors and many exteriors that stand in for New York. So the show relies heavily on set design and location dressing to transform Los Angeles streets into believable New York settings.
At the same time, some on-location shoots in New York provide authenticity for establishing shots and pivotal outdoor moments. This blend of East and West Coast has been consistent across all seasons, giving the show a polished yet cosmopolitan look. However, the most recent season has some different locations that make a minor appearance while providing major visual appeal.
Season Four Takes The Apple TV+ Original More Global Than Ever Before
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Season four of the series has broadened its production scope significantly. Per SoapCentral, filming began in July 2024 and wrapped up in December. Sydney, Tokyo and Singapore were among the cities that were featured. Although the extent of their narrative role has been kept deliberately vague ahead of the full season release, fans have some adventures to look forward to. This expansion into global locations reflects the character’s on-screen ambition to mirror the international reach of media and corporate influence.
UBA Headquarters Is Located In Downtown Los Angeles
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Key Scenes: California was used for interior and exterior scenes. As Screen Rant reports, the building in which the majority of the first three seasons (UBA headquarters) were filmed is 42 stories and 620 feet tall, making it an ideal NYC skyscraper substitute.
Best Time to Visit: For a bustling experience of Los Angeles, travelers can plan a visit during the summer. This is when the weather is ideal for a beach visit, but this is when things are the most expensive and crowds may be prevalent. For a relatively quieter tourism experience, visiting during the spring or early fall is ideal.
Transportation Options: There is a network of LA metro buses and trains for local travel, but people typically use the Metrolink commuter rail for regional connections. Otherwise, rental cars and ride-sharing services are pretty common.
California remains the primary filming location for “The Morning Show.” Downtown Los Angeles, in particular, provides some exteriors for the fictional UBA headquarters. The local skyscraper, known as 611 Place, stands in the network’s office building. But aside from that, Sony Pictures Studios in Culver City has been used extensively for interior sets. These internal scenes include the broadcast studios and newsroom offices.
As Screen Rant reports, many sequences which look like they were filmed in New York were actually staged in Los Angeles. Careful production design helped to replicate the East Coast feel. For example, in season one, Jennifer Aniston’s character, Alex, travels to report on the Los Angeles fires. They filmed scenes at the Safari Inn in Burbank, which has become a pretty popular filming location.
Things to Do: Since 611 Place is in downtown LA, there is plenty to check out around the area. For a creative adventure, The Broad (Museum) and GRAMMY Museum are great stops. They are only around six minutes away from each other via car.
Where to Eat: Los Angeles is known for its unique cuisine and impressive fusion options. For a more high-end and upscale option, the Bottega Louie offers pizza and pastries. Alternatively, The Factory Kitchen is an Italian restaurant that is relatively affordable and has a nice ambiance.
Where to Stay: The Safari Inn is a great place to stay for an authentic experience of LA, but the Freehand Los Angeles is another, more central option around 30 minutes away.
New York City Also Serves As A Filming Location For ‘The Morning Show’
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Key Scenes: Many different scenes were captured in NYC, but one of the most easily recognizable is when Coney Island is featured, per Screen Rant. Overall the East Coast serves as more of a supplemental filming location.
Best Time to Visit: The ideal time to visit NYC is typically in the spring or fall. This is when travelers can enjoy more mild weather and really explore the city with fewer crowds.
Transportation Options: There are many options to choose from when visiting NYC. Some of the best ways to get around include the subway, taxis, bikes, ferries or commuter rail. Another efficient option is ride-sharing services.
New York City plays an important role in giving “The Morning Show” a sense of authenticity. SoapCentral confirms that season four included scenes filmed in Central Park and at the New York Public Library. Both of these locations are iconic backdrops, so they certainly add to the story. A standout scene involving Jennifer Aniston’s character Alex and Jon Hamm’s character Paul Marks was filmed at another iconic NYC location. In an episode, they go to Coney Island in Brooklyn, New York.
Other spots like Times Square, The Statue of Liberty and Empire State Building can be spotted in the background of some episodes. So by weaving actual New York settings into the narrative, the production enhanced the show’s sense of realism while also continuing to rely on Los Angeles for more controlled set work.
Things to Do: Near Coney Island in Brooklyn, NYC there are plenty of exciting attractions. Of course, Luna Park in Coney Island is a great way to explore the area and have loads of fun. The New York Aquarium is also a good family-friendly place to visit.
Where to Eat: In Brooklyn there are many different restaurants to try out. Nathan’s Famous and Teura Italian Restaurant are some relatively affordable options near Coney Island.
Where to Stay: Hotels in the southern Brooklyn area are best for travelers who want to be near Coney Island and its attractions. For example, the Best Western Brooklyn-Coney Island Inn or Sleep Inn Coney Island are relatively affordable and cozy. They are just around eight minutes from Coney Island.
Frequently Asked Questions
What is the release date for season four of “The Morning Show”?
Season four premiered on Sept. 17, 2025. New episodes will be released weekly on Wednesdays until the Nov. 19 finale.
Where can I watch season four of “The Morning Show”?
This series is available on Apple TV+, where fans can binge-watch all the previous seasons.
The post ‘The Morning Show’ Filming Locations Go Global In Season Four appeared first on Travel Noire.
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