Timbaland‘s new AI artist, TaTa, has officially debuted her first music video.
Timbo’s Stage Zero signee delivered the vibrant new visual for her song “Pulse x Glitch” on Friday (Oct. 10). Featuring appearances from the legendary dance crew The Jabbawockeez, as well as Timbaland himself, TaTa steps into a Matrix-esque futuristic landscape in the clip. She kicks off the visual by rapping some incendiary bars over Timbo’s minimalist 808 beats. A quick beatbox break from the producer shifts the tempo entirely, as the rest of the song transitions into a melodic pop track.
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“At Stage Zero we are merging AI with real life creators and creatives to create an immersive experience,” Timbaland said in a statement to Billboard. “This music video is just the beginning of how we are blending the worlds together”
TaTa’s debut follows Timbaland’s announcement back in June that he would be launching an AI entertainment company called Stage Zero, and that its first signee would be TaTa. The Grammy Award-winning producer is overseeing most of the production for this artificial intelligence venture, which he described as a new genre called “A-Pop.”
“I’m not just producing tracks anymore,” Timbaland said in a previous statement to Billboard. “I’m producing systems, stories, and stars from scratch. [TaTa] is not an avatar. She is not a character. TaTa is a living, learning, autonomous music artist built with AI. TaTa is the start of something bigger. She’s the first artist of a new generation. A-Pop is the next cultural evolution, and TaTa is its first icon.”
Timbaland has remained one of the music industry’s strongest advocates for AI. In an April interview with Billboard, Timbo described AI as an unbelievable tool that has accelerated the creative process of being an artist.
“The technology of today is perfect for what this is,” Timbaland told Billboard. “What used to take me three months only takes me two days. In the beginning, it was like a toy — it was like going to a toy store. You gotta go through gluttony because you can’t believe that it’s here.”
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‘ The preceding article may include information circulated by third parties ’
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