Sunday’s contest, which featured a USA vs. World format and a round-robin between three squads, drew 8.8 million viewers across NBC, Peacock and Telemundo, based on preliminary Nielsen ratings and streaming data from Adobe Analytics. That’s the largest audience for the game since 2011 on TNT (with the caveat that Nielsen has made several changes to its methodology over those 15 years, and most of those games didn’t have a streaming outlet).
The game also grew by a huge 86 percent year to year, from 4.72 million viewers for the 2025 All-Star Game on TNT, TBS, TruTV and HBO Max. TNT had rights to the All-Star Game from 2003-25, but with a media rights deal that began this season, the cable network no longer carries the league.
After several years of complaints about less-than-engaging games, the revamped format for…
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