Unable to Stop AI, SAG-AFTRA Mulls a Studio Tax on Digital Performers

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Call it the Tilly tax.

In the future, studios that use synthetic actors in place of humans might have to pay a royalty into a union fund.

That’s one of the ideas kicking around as SAG-AFTRA prepares to sit down with the studios on Feb. 9.

Artificial intelligence was central to the 2023 actors strike, and it’s only gotten more urgent since. Social media is awash in slop, while user-made videos of Leia and Elsa are soon to debut on Disney+. And then there’s Tilly Norwood — the digital creation that crystallized AI fears last fall. Though SAG-AFTRA won some AI protections in the strike,…

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