The video series, which pairs actors in conversation with one another to discuss the top contenders of awards season, drew 247 million views across TikTok, Instagram, Facebook and X. The total viewership numbers exceed the figure for last year’s “Actors on Actors” Oscars season rollout. The social campaign was led by Variety’s social media team, Antonio Ferme and Harper Mays, with support from Online Managing Editor Zack Sharf.
“Actors on Actors continues to be one of the biggest franchises in magazine journalism,” said Ramin Setoodeh, co-president and co-editor-in-chief of Variety. “We are beyond excited that this video series has once again resonated with viewers around and globe, and we thank our new partners at celebrity.land for helping to expand our reach..”
This season’s “Actors on Actors” conversations were moderated by Daniel D’Addario,…
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