Varun Dhawan has moved the Delhi High Court seeking legal protection for his personality rights, becoming the latest celebrity to take a stand against the misuse of his identity in the digital world. With this move, he adds his name to an ever-growing list of public figures who have sought judicial intervention against the unauthorised use of their name, image and likeness online.
Delhi High Court signals willingness to grant interim protection to Varun Dhawan
On Friday, the court signalled its willingness to grant interim protection to the actor after taking note of the concerns raised regarding the alleged misuse of his name, image, likeness, voice and other personal attributes across various online platforms. As per an India Today report, Varun has sought relief against both known and unknown entities who have allegedly been exploiting his identity without his consent.
Varun Dhawan joins a long list of celebrities fighting against digital identity misuse
Varun’s decision to approach the court comes at a time when the threat of deepfakes, AI-generated content and fake endorsements is growing at an alarming rate. He is not alone in this fight, as several prominent personalities have previously taken a similar legal route to safeguard their identities. In recent years, stars such as Salman Khan, Aishwarya Rai Bachchan, Kajol, Abhishek Bachchan, Vivek Oberoi and Allu Arjun have all approached courts seeking protection against the unauthorised use of their names, images and voices.
Case highlights growing need for personality rights protection in digital age
The case is being seen as a reflection of a broader shift in India’s legal landscape, where courts are gradually waking up to the challenges posed by the digital era. With technology evolving rapidly and making it increasingly simple to misuse someone’s identity online, legal experts argue that robust personality rights protections have become the need of the hour, both to curb commercial exploitation and to uphold the fundamental right to privacy.
Varun Dhawan’s upcoming film ‘Hai Jawani Toh Ishq Hona Hai’
On the work front, Varun has his upcoming film ‘Hai Jawani Toh Ishq Hona Hai’ in the pipeline, which also features Pooja Hegde and Mrunal Thakur.
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‘ Some details of this article were extracted from the following source timesofindia.indiatimes.com ’
