The Coca-Cola Corporation keeps trying to push soulless, ugly, artificial-intelligence-generated slop onto the public around the holidays when all we really want for Christmas is kickass claymation.
The annual slate of manipulative, hollow and cynically saccharine TV commercials that clog up the airwaves during the winter months has reached a new low in recent years, as companies such as Coca-Cola have seemingly decided that the best way to celebrate the season of giving is to take work away from human animators and video editors. When Coca-Cola first rolled out its anti-human A.I. commercial last holiday season, the company suffered mass public backlash – but now the soda giant believes that they have perfected the secret formula for a robot-made commercial that won’t turn up our noses in disgust.
However, Coca-Cola’s second attempt to celebrate the season with A.I. slop has gone just as poorly as the first among the online animation community – but over in the United Kingdom, the scarf-seller Barbour collaborated with the legendary animation studio Aardman to make an anti-robot Wallace & Gromit short that reminds us that, when it comes to Christmas, hand-made, sentimental charm will always be worth the extra cheese.
Of course, at the end of the day, both this sponsored Wallace & Gromit short film and the Coca-Cola commercial featuring woodland creatures awaiting the arrival of Santa Clause in a Coca-Cola-branded semi-truck are both just advertisements designed to maximize profits during the most lucrative season in capitalism. However, studios such as Aardman getting the work is always a cause for celebration among die-hard fans of man-made animation, and nobody from the Wallace & Gromit team will ever have to go on a press tour to defend their creation from outraged critics.
Plus, more Wallace & Gromit will always be a win for those animation enthusiasts with good taste, even if it comes at the cost of a little product placement. Break out the cheese and crackers – and put away the soda.
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‘ The preceding article may include information circulated by third parties ’
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