All hail the King.
Photo: Axelle/Bauer-Griffin/FilmMagic
Keeping up with the Kardashian-Jenners(’s jobs) is starting to feel like a full-time job. On October 13, the pop duo Terror Jr dropped “Fourth Strike,” briefly featuring Kylie Jenner sing-rapping and whispering under the moniker King Kylie. Some people have billed the release as Jenner’s musical debut, which ignores (1) her “rise and shine” anthem for daughter Stormi and (2) the main function of the track as a follow-up to a 2016 Kylie Cosmetics commercial. In case you missed her reign the first time around, here’s what to know about why King Kylie is making a comeback.
King Kylie is the moniker for Jenner’s aesthetic alter ego from a decade ago, when she was dominating Snapchat (and plenty of teenagers’ mood boards) with bright-colored hair, bold makeup, and pouty lips. The Kylie Lip Kits she launched in 2015 served as the foundation of her Kylie Cosmetics beauty empire.
Like the 2010s, of course. Jenner appears only on the bridge of “Fourth Strike.” With the help of AutoTune and a breathy, Addison Rae–like tone, she sings and raps lyrics like “One strike, two strike, let me get the mood right / I just wanna tell you I’m sorry” and “Touch me, baby, tell me I’m your baby.” (Naturally, she ends her verse by whispering, “King Kylie.”)
In her 2016 ad campaign, soundtracked by Terror Jr’s “3 Strikes,” Jenner drives a getaway car with the license plate KNGKYLIE after her friends steal cash from a motel. The ad ends with the group posing for their mugshots. “There was a little rumor 10 years ago that i was the one actually singing on 3 strikes! it wasn’t me (wish it was) so i had the idea to come together for fourth strike and it would actually be ME FEATURED!” Kylie wrote on Instagram on October 13. “@terror.jr thank you for making another perfect song and for trusting me to actually ft on this! i was soooooo nervous but so grateful.”
“Fourth Strike” picks up the plot, starting with cops escorting a handcuffed Jenner down a hallway in a teaser video that some have criticized as tone-deaf. The song’s visual — which includes a cameo from Kris Jenner — is not billed as a music video, but rather as “Glosses Part 2: King Kylie Returns.” In it, a detective tells Jenner that they’ve booked her on “multiple counts of being the baddest bitch on Earth, slaying 24/7, just being an all-around impressive young lady.” While her friends remain locked up, Jenner is ultimately bailed out by momager Kris Jenner in a car that once again has a KNGKYLIE plate and a glove compartment stocked with Kylie Cosmetics products.
It’s a whole collection. In addition to lip kits in previously discontinued shades, the October 18 release will include original lip glosses with updated formulas, an eye-shadow palette that nods at Jenner’s colorful-hair era, and loose powder highlighter.
Rihanna, if you’re reading this …
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.vulture.com ’
