Kacey Musgraves wants you to pick up the phone.
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On Thursday, March 5, fans spotted posters and billboards across New York, Los Angeles and Nashville featuring a photo of Musgraves with her back turned to the camera and a message that read: “Dry Spell? Call for a Real Good Time.”
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Below it sat a phone number: (430) 789-9797.
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Call it. What you’ll hear is a pre-recorded message, a fake-out and a snippet of brand-new music that has the fan community buzzing about a potential sixth studio album.
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What Happens When You Dial the Number?
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After dialing (430) 789-9797, you’ll hear a three-tone sequence — the kind that normally follows a misdialed number. It feels like a prank for a split second. Then Kacey’s voice kicks in.
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“This is Kacey Musgrave and you’ve reached the middle of nowhere,” Musgraves says in the pre-recorded message. “No service available. Please try again later or press 1 for a really good time.”
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Then a song starts playing. New music. Here’s what she sings:
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“It’s been a real long 335 days. And the last time it wasn’t good anyway. I’m so lonely. Lonely with a capital H if you know what I mean. I’ve been sitting on the washing machine.”
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Those lyrics carry the playful, irreverent tone that has defined so much of Musgraves’ songwriting — the tongue-in-cheek innuendo about loneliness “with a capital H,” the washing machine line, the “middle of nowhere” framing the poster campaign promised.
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The mention of “335 days” is the detail fans are already dissecting across social media.
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Musgraves’ last album, Deeper Well, dropped on March 15, 2024. Counting 335 days from that release lands somewhere in mid-February 2025, which could suggest when the lyrics were written or set.
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It could also be a playful narrative device. Either way, fans are running the math.
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How to Sign Up for Exclusive Updates
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After the call ends, fans receive a text message: “Hi, it’s Kacey. Click the link before you lose service.”
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The link allows fans to sign up with a phone number and email to receive future updates — a direct line to whatever KM6 turns out to be. New singles, album announcements, anything Musgraves has planned: this is the way in.
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A second text follows after signing up: “Welcome to the Middle of Nowhere. Save my number. This is where the real ones get first word. XO, Kacey.”
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“The real ones get first word.” That’s about as direct an invitation to dedicated fans as it gets.
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The motif extends well beyond the phone call. The bio on her Instagram and X accounts now reads “somewhere in the middle of nowhere.”
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That level of coordinated branding across platforms points to something bigger than a one-off stunt. Whatever KM6 is shaping up to be, “the middle of nowhere” appears to be central to its identity.
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Kacey Musgraves Has Been Dropping Hints for Days
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The fan community had already been buzzing about a potential sixth studio album when the posters appeared, and Musgraves herself has been playing into the speculation.
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On March 1, a fan asked Musgraves on X if she “cares to share more about KM6.”
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Musgraves replied to that post on March 5 — the same day the posters went viral — with a cow face emoji, similar to the cow featured on the posters.
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She also shared a post on X from April 14, 2025 that read: “Is it possible to die of horniness? Asking for a friend.” The post fits squarely within the “Dry Spell? Call for a Real Good Time” energy of the poster campaign.
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Does This Mark a New Era for Musgraves?
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For fans who’ve followed how Musgraves’ personal life has always informed her songwriting, here’s what’s publicly known.
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Musgraves and Ruston Kelly announced their divorce in July 2020 after less than three years of marriage, with the divorce finalized in September 2020. They tied the knot in October 2017.
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She was last connected to poet Cole Schafer. They were together for more than two years before she confirmed their split in March 2024 — right around the time Deeper Well dropped.
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Given the “Dry Spell” theme and lyrics about loneliness, the personal timeline adds another layer to whatever this new era is shaping up to be.
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Production of this article included the use of AI. It was reviewed and edited by a team of content specialists.
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