50 Cent says he’s taking the energy of Planet Hollywood’s Times Square location “to the next level” as part of a newly announced $100 million deal.
As first reported by TMZ, the deal finds Fif partnering with Planet Hollywood owner Robert Earl for PH Live, billed as an “entertainment hub” and “nightlife spot” that will serve as the locale for everything from pop-up shows to film premieres.
The report adds that plans are also in motion to potentially expand the PH Live brand to other areas, Louisiana among them. Fif, notably, already has a sizable business connection to the state—Shreveport, specifically—thanks to his strong G-Unit Film & Television presence in the region.
50 Cent, in typical 50 Cent fashion, commemorated news of the PH Live deal with an Instagram post.
“When I get quiet, I’m working,” he wrote in the caption, as seen below. “I’m working on it. … PH live baby!”
Image via Instagram
A new IG account has also been launched for the PH Live space in New York, complete with a logo that calls to mind the Bat-Signal, albeit a Fif-ified version of it.
Complex has reached out to Planet Hollywood reps for comment. This story may be updated.
The PH Live partnership news comes amid continued teases from 50 Cent about what’s believed to be a new album, possibly titled The Algorithm. Fans last got a new studio full-length from the Grammy winner with 2014’s Animal Ambition, which opened at No. 4 on the Billboard 200 albums chart.
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