Starting today, the AI video company is making Ray3 available to customers of Adobe’s generative-ai app Adobe Firefly. Paid Firefly customers will get unlimited AI-assisted video over the next two weeks, with a cost structure kicking in after that. Other clients, such as Hollywood studios and streamers, can order the tool separately for their filmmakers. With the deal, Luma hopes its tech tool will become a staple for the industry.
Backed by Amazon, a16z and others, Luma AI’s tech aims to make AI-generated cinematic video more realistic. The company is in an arms race with Runway AI, Google Veo and others. Hollywood studios and filmmakers, the companies hope, will use the tools to generate video in-screen without requiring shoots,…
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