From her viral TikTok hit “Water” to a historic Grammy win, Tyla’s taking South African music global and building an empire of wealth in the process. The singer has accomplished what most artists dream of before turning 25, and she’s showing no signs of slowing down.
Whether she’s shutting down fashion carpets or performing for sold-out crowds, Tyla has expanded her influence beyond the dance floor. Tyla blends amapiano, Afrobeats and R&B into a signature sound that’s made her one of the most exciting new stars in music today. Her net worth reflects that rise.
How Did Tyla Become Famous?
Tyla Laura Seethal was born on Jan. 30, 2002, in Johannesburg, South Africa. As a teen, she was already writing music and sharing covers online while juggling school.
“My childhood was very closed up, my parents are very strict, so I grew up being best friends with my siblings, there was four of us, and we are around the same ages,” Tyla said to Phoenix Magazine. “Ever since I was small, music was a huge part of my life and my family’s life, there was always music playing, we always had family over, always had parties.”
Her breakout moment came in 2019 when she self-produced her music video “Getting Late” featuring Kooldrink. The song caught fire online, helping Tyla sign a deal with Epic Records by 2021. However, her global breakthrough came in 2023 with the release of “Water.”
The track went viral on TikTok through it’s accompanying music video in 2024, which featured Bacardi dancing. Then, it became an iconic dance challenge on social media. By early 2024, the song earned Tyla earned a Grammy Award for Best African Music Performance, making her the youngest and first South African to win in that category.
What Song Launched Tyla to Global Fame?
Tyla’s most successful song to date is “Water.” The single topped multiple international charts and peaked at No. 7 on the Billboard Hot 100. It’s since earned multi-platinum certifications across several countries and cemented Tyla as a global force in contemporary African music. In 2025, Tyla was the first African solo artist to hit one billion streams on Spotify with the song “Water,” according to Billboard.
Following the success of “Water,” Tyla released her self-titled debut album “Tyla” in March 2024. The album blends amapiano with R&B, Afropop, and trap influences, and debuted in the Top 25 on the Billboard 200. Standout tracks include “Truth or Dare,” “Butterflies,” and “On and On.” She also collaborated with fellow Afropop star Ayra Starr on “Girl Next Door” and appeared on “Jump” with Gunna and Skillibeng, expanding her global reach. Her music style, which she calls “popiano” (a mix of amapiano and pop), has become a key part of her global identity.
What Businesses Does Tyla Own?
Tyla has already begun building her brand beyond the recording studio. Fashion brands have also tapped her star power with her landing deals with major global companies like GAP, Nike, and H&M.
“When I was still coming up in South Africa, I didn’t have money to spend on custom looks,” she told Fashionista in 2024 about her style. “So me and my best friend used to grab a bunch of things and tie it everywhere and cut them up just to make a cute performance outfit. I loved it so much that I just wanted [that look] everywhere.”
She even walked the runway at the 2024 Victoria’s Secret Fashion Show, performing a medley of her songs “Water” and “Push 2 Start.” That same year, the singer collaborated with cup brand Stanley on her own animal-inspired design of the popular bottles. Tyla has appeared in campaigns and videos for Gen Z–favorite skincare and beauty brands, signaling a lucrative endorsement strategy that extends far beyond music. She recently hosted the 2025 Kids’ Choice Awards, being the first African artist to do so.
What Real Estate Does Tyla Own?
Tyla keeps her personal life relatively private, especially when it comes to real estate. While she is reportedly based in South Africa, she travels frequently. The list of places includes the U.S. and Europe for performances and recording sessions. Some reports suggest that she has invested in real estate back home in Johannesburg. However, her real estate hasn’t publicly been confirmed.
What Is Tyla’s Net Worth?
Tyla earns her money from streaming royalties, touring, fashion collaborations, and social media sponsorships. With millions of followers across platforms, her engagement and style have made her popular. Brands often feature Tyla as a go-to partner for Gen Z-centered campaigns.
As of 2025, Tyla’s net worth is estimated to be over $1 million, according to BBN Times. Most of her wealth comes from music royalties, international touring, brand endorsements and digital content partnerships. According to Celebrity Talent, the “Water” singer reportedly earns $150,000 to $300,000 per performance, depending on the venue and sponsorship.
Tyla postponed her debut tour, The Tyla Tour, in 2024 due to a personal injury. She plans to resume it in 2025, which will likely boost her net worth significantly. However, Tyla did hit the stage to perform at the 2025 Coachella Music Festival. Unlike many overnight sensations, Tyla is clearly playing the long game. With a Grammy under her belt and a growing business portfolio, she’s actively building long-term success in both music and fashion.
Frequently Asked Questions
What Is Tyla’s Biggest Hit? Tyla’s biggest hit is “Water,” a genre-blending anthem that went viral on TikTok and propelled to the top of global charts. This smash hit earned her a historic Grammy win in 2024.
Is Tyla Going on Tour? Yes, Tyla announced her debut headlining tour in late 2023. She postponed the tour in early 2024 due to an injury, but she’s expected to hit the road again this year.
How Old Is Tyla? Tyla was born on January 30, 2002, making her 23 years old as of 2025.
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