Olympics Opening Ceremony Scores Record Audience for NBCUniversal

NBCUniversal is living la dolce vita with its coverage of the 2026 Winter Olympics in Milan and Cortina d’Ampezzo, Italy. The broadcast of Friday’s opening ceremony scored a record audience for the media company. The opening ceremony presentation averaged 21.4 million viewers on NBC and Peacock, according to preliminary Nielsen data and digital Adobe Analytics data cited in an NBCUniversal press release. That audience isn’t just up 34% from the 15.9 million viewers who watched the 2022 Beijing Winter Olympics’ opening ceremony; it also marks the biggest streaming viewership for any Winter Olympic Games, NBCUniversal says. The company touted that Olympics viewing on Peacock and its other streaming platforms exceeded 700 million minutes through Friday,…