ATG Entertainment (ATGE), the global leader in live entertainment, ticketing, and theatre production today announces the launch of a newly established department dedicated to driving the continued expansion of our Music, Comedy and Live Events offering.
The team will be led by Chloe Uppington in the newly created role of Head of Marketing, Music, Comedy and Live Events.
Chloe joins from Roundhouse, where she served as Head of Marketing for six years. A highly accomplished marketing leader with more than 20 years’ experience in live entertainment, she has driven marketing strategy, audience development, and commercial performance across an extensive portfolio spanning music, comedy, festivals, and venue brands.
Her career to date includes senior roles at Live Nation, Academy Music Group, Field Day Festival, Soundcrash and Eat Your Ears Promotions, giving her extensive experience on both the venue and promoter sides of the industry. Chloe is recognised for driving audience growth, strengthening brand impact and delivering revenue growth through creative, insight-led marketing strategies and high-impact partnerships across some of the UK’s most iconic live event brands.
As the global leader in live entertainment, ATGE work with the world’s leading artists, promoters, and producers to present concerts, comedy, and live events at scale. The company owns, operates or programmes 72 venues across Britain, the US and Continental Europe, including multiple music-focused arenas: the historic Globe in Stockton, the Swansea Building Society Arena on the waterside in Swansea and the recently announced brand-new 4,000 capacity events venue in the heart of Milton Keynes. Recent programming highlights include Bob Dylan, Patti Smith, Brandi Carlile, Nile Rodgers +CHIC, Enter Shikari, Alice Cooper, Manic Street Preachers, Diana Ross, Father John Misty, David Byrne, Kraftwerk and Pulp.
Speaking about her excitement in advancing ATGE’s growing Music, Comedy and Live Events offerings, Chloe said: ‘‘I’m delighted to be joining ATG as it expands its music, comedy and live events offering. I could tell straight away that there is real momentum and energy behind this next phase, and I’m looking forward to working closely with ATG’s producing teams and major promoters to help shape how audiences experience live entertainment across these fantastic regional venues and spaces across the UK.’’
Discussing the new department, David O’Hara, UK Marketing Director at ATGE said: “As we continue to accelerate the growth of our Music, Comedy and Live Events offering, the time is right to introduce a dedicated specialist team to support this rapidly expanding area of ATGE.
With Chloe at the helm, bringing extensive expertise from the UK music and comedy sectors alongside a proven track record of delivering high-impact marketing strategies, we have the ideal leader to drive this next phase of growth.
We’re thrilled to mark the beginning of this new chapter for ATGE Marketing and look forward to the creativity, energy and impact the team will undoubtedly bring to this flourishing sector.”
Chloe joins ATGE from April 2026.
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