Netflix (NFLX) Expands iHeartMedia Deal With Celebrity Video Podcasts And Live Shows

• Netflix and iHeartMedia are expanding their partnership to roll out a series of celebrity focused video podcasts.
• The plan includes a mix of live daily broadcasts and on demand shows distributed directly on the Netflix platform.
• This push into video podcasts is intended to deepen user engagement and broaden Netflix’s role in the creator and podcast economy.

Netflix, traded as NasdaqGS:NFLX, is leaning further into non scripted content at a time when its share price sits at $81.67. The stock is down 10.2% year to date and has declined 33.1% over the past year, while over a 3 year and 5 year horizon it is up 87.9% and 60.5% respectively.

For investors, the extended iHeartMedia partnership adds a new content format that could help keep users on the platform longer and create more daily touchpoints. The mix of live and on demand video podcasts may also give Netflix a different profile compared with traditional streaming peers, which could influence how the longer term growth story is viewed.

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We’ve flagged 2 risks for Netflix. See which could impact your investment.

Quick Assessment

• ✅ Price vs Analyst Target: Netflix stock at US$81.67 trades about 28% below the US$114.15 analyst price target.
• ✅ Simply Wall St Valuation: Shares are described as trading 14% below estimated fair value, which screens as undervalued.
• ❌ Recent Momentum: The stock has fallen 6.1% over the past 30 days.

There’s only one way to know the right time to buy, sell or hold Netflix. Head to Simply Wall St’s company report for the latest analysis of Netflix’s Fair Value.

Key Considerations

• 📊 The iHeartMedia video podcast expansion could increase daily engagement on Netflix, which is a key input many investors track for subscription based businesses.
• 📊 Watch how Netflix discloses usage around live broadcasts, creator adoption and any impact on content spend relative to its US$46.89b revenue base.
• ⚠️ The move into more non scripted, celebrity content adds execution risk if production costs rise faster than the 28.5% net income margin implies is currently being achieved.

Dig Deeper

For the full picture including more risks and rewards, check out the complete Netflix analysis. Alternatively, you can check out the community page for Netflix to see how other investors believe this latest news will impact the company’s narrative.

This article by Simply Wall St is general in nature. We provide commentary based on historical data
and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your
financial situation. We aim to bring you long-term focused analysis driven by fundamental data.
Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.
Simply Wall St has no position in any stocks mentioned.

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